The Future of LV: Will It Ever Fall Off?
- Pleighboi
- Jan 11
- 3 min read
Updated: Apr 14
A global phenomenon that was once known only for its luggage is now not just a mogul in fashion houses but a household name in our generation. Oh, you didn't know they were known for luggage? Let's do a recap.
Pretty much, when Louis Vuitton was growing up trying to find his way, he was working as an apprentice helping an OG named Monsieur Marechal make luggage. The creation of the first rail line to Paris was a key moment in this time period because it helped travel become more accessible, so the luggage industry started to boom. Custom boxes became popular, and Louis started to get fye and ended up becoming the Empress of France's personal box maker. One thing led to another, and my boy Louis ended up with his own shop. Being innovative, he changed the game of luggage and introduced handbags, and pretty much that's the origin of LV.
Why does it matter? It doesn't, but why not learn something, right? Anyway, the real question is: is LV still him? Like, are they still popular, cool, and do you think they could ever fall off as being one of the big dogs?
Personally, I don't think so. Now I'm a little biased because I'm a fan, and let's be real here, who doesn't like that OG monogram? But ideally, they've got real history, so whether it's your OG's OG, your OG, or the YNs (if you know you know), it's been around forever and it's still a household name. They still have quality items, whether it's their clothes or the luggage, and last but not least: their collabs. Who doesn't want to work with or for LV? They know how to stay relevant and work with, if not the hottest people in the game, at least the most respected people in the fashion industry, which will forever carry them.
Let's talk about why some people think LV might be losing its touch though. The biggest complaint? Everyone and their mama has an LV bag now. Remember when seeing that monogram print made you turn your head? Now it's about as surprising as seeing someone with an iPhone. Plus, let's keep it a buck - their prices keep going up while people swear the quality isn't hitting like it used to. Your aunt's 20-year-old Speedy might outlast the one you just copped last month.
But here's where it gets interesting - LV stays playing chess while others play checkers. They dropped that Pharrell collab and had everyone talking. They keep the game fresh with those Supreme collabs, the Yayoi Kusama dots moment, and let's not forget Virgil's whole era (RIP). Even when people say they're "over" LV, they still can't stop talking about what LV's doing next.
The social media era is wild though. One minute TikTok is calling LV "basic," next minute everyone's fighting over the latest drop. The resale market? Still crazy. Try getting a classic piece for less than retail - good luck with that. And every time people say LV is falling off, they hit us with something new that has the whole internet in a chokehold.
The thing is though, LV isn't just selling bags anymore, they're selling a lifestyle. Yeah, maybe everyone's got that Neverfull, but can everyone get their hands on those limited drops? Those runway pieces? That furniture collection? Nah. They're playing the exclusivity game on different levels now.
Plus, they're tapping into what the new generation wants. Sustainability? They're on it. Digital fashion? They're there. Customization? They got you. They're not just staying relevant; they're trying to set the pace for what luxury means in 2025 and beyond.
So will LV ever fall off? Maybe the better question is: does LV even care about staying on top the same way anymore? They're not just a fashion house now - they're a cultural institution. And love them or hate them, you can't deny their impact. They might not be everyone's cup of tea anymore, but they're definitely still serving what their people want.
But hey, that's just my take. What do you think? Is LV still giving what it's supposed to give, or are they just riding on their reputation now?
Comments